It's unclear how celebrity endorsements, especially the most unusual ones, come to be. Celebrity endorsement marketing strategies go back as far as the concept of celebrities. Celebrity endorsement is generally seen as a viable option for brands to increase awareness, build credibility and promote products. The Celebrity Ad Component Cost. With celebrity endorsements for ads ranging anywhere between $750,000 - $15+ million and production of the average commercial costing anywhere from $500,000 to $1 Million, some brands can be assumed to have spent up to $15 to $20 million on their Super Bowl commercials for the 2018 game. Nike alone is said to spend $475 million annually on getting athletes to endorse their brand. Huawei has a unique challenge given its Chinese sounding name and the fact that it is relatively new to western consumers relative to other smartphone manufacturers like Apple, Google, Samsung, and Sony. For example, Huawei relies on the endorsements of celebrities like Gal Gadot and Henry Cavill. His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike.

Celebrity Endorsement Examples Just look at the football icon and former Manchester United star David Beckham. Celebrity Endorsements: The Good, The Bad And The Ugly. 15 Celebrity Endorsements Gone Horribly Wrong Sections ... Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. Hatcher denied that she breached the deal and countersued them for claiming she had. Another example is Uber- they often offer free ride credits to celebrities in return for social media posts about the brand. 31 May 2017 3:30 PM . The allure of a product endorsed by a famous person was powerful then, and that attraction continues today.

By Kate Morawetz. Around 14-19% of advertisements aired in the US featured celebrities that endorsed products and brands. In the early 1900s Mark Twain co-branded pens and Ty Cobb had his own tobacco.

A number that is even higher in other markets.