Pathos: Pathos frequently deals with invoking specific emotions in people. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character. Ethos building credibility with endorsements pathos evoking an emotional response and logos blowing our minds with facts and figures. Pathos can play on nostalgia 27. Ethos is the credibility of the speaker or writer.

Ethos, Pathos, and Logos are modes of persuasion used to convince audiences.

The two main characters in the ad are the young woman and the dog and the story is laid out to show what all they have been through together. Ethos, Pathos, Logos Today I am analyzing two car insurance commercials and comparing their use of ethos, pathos, and logos. The concepts of ethos, pathos, logos, and kairos are also called the modes of persuasion, ethical strategies, or rhetorical appeals. Writers, speakers and, of course, brands have always and will continue to use these strategies.

- Use of the term ethos, logos, or pathos Advertisement - Must display obvious use of at least one appeal - Clip should be under 3 minutes in length - Link included - Must be school appropriate, keep it PG You may use alcohol advertisements if you provide a disclaimer underneath. Ethos, pathos, logos, and kairos all stem from rhetoric—that is, speaking and writing effectively. In the ad above, Gatorade does a good job in promoting its G Series. You might find the concepts in courses on rhetoric, psychology, English, or in just about any other field! In order to engage an audience on a particular topic, the person presenting the information must first establish him or herself as someone that can be trusted, or as … “Ethos, Pathos, Logos: Rhetorical Analysis in Advertising” This week in the Diploma Programme Language and Literature class at Roberto Clemente Community Academy, students studied rhetorical analysis by analyzing a series of television commercials and print ads.

They learned to identify and understand the difference between three rhetorical appeals: ethos, pathos, and logos. The use of ethos, logos, and pathos. Although the concept of ethos is weak it is still detectable in certain parts of the ad. Pathos can play on a sense ofadventure 28. The advertisement selected for this analysis is designed to target smokers through the use of ethos pathos and logos. This ad is using Ethos because it shows Taylor Swift using the product, and most people view Taylor as trustworthy person. Greek philosopher Aristotle determined three ways to appeal to an audience: logos (logic), pathos (emotion) and ethos (ethics or character). Pathos can play on sadness 25. Apple’s appeal to Ethos, Pathos, Logos February 20, 2014 by prvico Beginning in 2006 Apple Inc. began an unforgettable campaign known as the “Get a Mac” campaign, the campaign was based on a series of TV ads that although not directly encourages viewers to get a Mac (an apple computer) as opposed to a PC (a home computer that runs Windows). Pencil the Dog demonstrating ‘logos’ Logos is the Greek word for, um, ‘word’. Pathos can play on artistic sensibility 26. This is about more than razor technique. And Gillette’s use of pathos swoops in to give your heartstrings a big tug. Pathos can play on fear 23. Read More. The Chevy advertisement uses pathos and logos more efficiently throughout the ad than ethos. Second, you must develop the ability to identify a really weak argument, stance, claim, or position when you see or hear it.

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